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Before Viagra The Challenge of Male Sexual Dysfunction

Prior to the introduction of drugs for erectile dysfunction the majority of men had an incredibly unpleasant experience with sexual sex. They weren’t able to please them or their loved ones. The problem with aging is The majority of older men are unable to maintain an sexual erection. Mental disorders, stress and prostatectomies may also trigger issues. It is well-known that nerve and blood circulation impairment can lead to problems with the erection.

Inability to conceive leads to sexual dysfunction in around 30 million men in America and millions of others around the world. More than 40 percent of US males are affected by one form or another of dysfunction.

The ethical implications of an erection-related medication

Pfizer employed me as consultant in 1998 to provide ethical guidance regarding the process of moving Viagra ahead from clinical trials until FDA approval. The new impotence drug had its ethical issues. Pfizer was aware of the risk of https://www.potenzmittel-apotheke.at/rezeptfrei/viagra.htm Viagra being used in a way that was not intended. They knew that Viagra may be used by those who do not require it. They wanted people to be aware that the drug was intended to treat erectile dysfunction caused by a lack of blood flow. There are many causes of erectile dysfunction are caused by this issue. Certain types are caused by emotional issues and others result from alcohol use or smoking cigarettes.

It is also possible for men to consume large doses of the medication, particularly for those who were not receiving it at first. The high doses were linked to adverse effects like vision impairment. Pfizer tackled this issue through education packaging, marketing and packaging. The typical informational insert was included in the package. But the bubble-wrapped dosages made it evident what the recommended dosage was. The information was also included in all the materials given to doctors. Pfizer salespeople were also educated on the proper dosage, its effectiveness of the dosage, and the risk of taking more dosages.

Advertising as a Sex-Related Drug The Problems

But the main ethical issue as I saw it then was whether Pfizer could hold the line on making sure that Viagra was sold as a drug to treat erectile dysfunction and not as an aphrodisiac or a performance-enhancing drug. The company was unable to resist the lure of making promises regarding Viagra–that it could aid women and young men could be able to benefit from it, but this was not in line with the actual pharmacological function. The advertisements would suggest that men can solve their sexual issues with the use of a pill and that the drug could make anyone an ultimate sexual superhero.

Due to the fact that the majority of men did not discuss sexual issues with their doctors or with any other person, the company chose to market direct to consumers. Doctors aren’t often interested in discussing the sexual lives of their patients. The first marketing and advertising targeted older men in heterosexual relationships. This is because they are the ones most likely to purchase the drug and is it is also the least controversial for businesses trying to stay clear of backlash from conservatives. The first major direct-to-consumer ads for Viagra included an older couple dancing. It was evident that the man wore an engagement ring. The implicit message was this is a drug for older (married) men who might be having erectile problems, not a performance-enhancing drug or an aphrodisiac. Viagra allowed massive direct-to-consumer marketing. This approach could be a great choice for Viagra given the stigma that comes with the impotence. But, it’s not a good idea to use it today.

Viagra’s Social Worth

Many Americans aren’t comfortable talking about sexual relations. Federal funds are not able to fund research into sexual behaviour among teenagers. Sexuality as a whole in the academic world was unpopular for decades. However, insurance doesn’t usually cover other treatment options for sexual dysfunction associated with sex, such as the treatment for infertility and psychological counseling. Before the introduction of a pharmacologic treatment only a handful of men discussed their sexual issues with anyone, not even their doctor. Prior to Viagra men did not have access to an essential part of their lives. They often ended up with unsatisfied partners. Due to the plight of American medical practices regarding sexuality, I felt happy to support efforts to develop an effective drug to aid men suffering from a serious issue.

Conclusion

Research has shown that people who are older still appreciate sexuality and consider it an essential aspect of their psychological wellbeing. While there has been some efforts to incorporate sex into regular medical treatment, maintaining sexual health and satisfaction an ongoing issue. Although the selling and marketing of Erectile dysfunction medications have shifted in certain directions towards “diseasemongering” however, it is essential to ensure that patients receive treatment for the actual issue of sexual dysfunction.

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